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Course Introduction

Behavioral Data Science Course

This course studies human behavior and applies the resources and methods of behavioral science including sociometry and cognitive psychology to cultural studies. Here, culture is defined as the repetitive behavioral patterns chosen by humans and described objectively based on quantitative data. We then explain why a specific behavioral pattern flourishes and continues, and estimate and design a new behavioral pattern.

Faculty Members

TAGUCHI Tetsuya

SHIMOJIMA Atsushi

Professor

Research Field
cognitive science, mathematical logic

Research Topic
Logical and psychological study of the cognitive functions of diagrammatic representations

I approach the issue of the functions and anti-functions of diagrammatic representations from the viewpoints of both logic and psychology. I use the method of mathematical logic to form hypotheses on how diagrammatic representations express information and how they help our thinking and understanding. The hypotheses are then tested through psychological experiments.

SUGIMOTO Yuji

SUGIMOTO Yuji

Professor

Research Field
virtual reality

Research Topic
Study of the characteristics of representations with high realistic sensation

I compare and examine different effects that various multimedia information environments with high realistic sensation bring to humans. My research interests also include effective interaction between computerized systems and humans, and non-destructive and high-precision digitization of information contained in a cultural heritage and displaying it with high realistic sensation.

SUGIO Takeshi

SUGIO Takeshi

Professor

Research Field
cognitive science, object recognition

Research Topic
Cognitive mechanisms of object recognition in cultural contexts

My recent research focuses on the cognitive mechanisms of reading diagrams such as tables and graphs. In order to read a diagram properly, we need to rely on conventional knowledge about how the diagram is constructed and how it corresponds to the external world. How we recognize objects and patterns in such cultural context is examined using a psychological method.

TAGUCHI Tetsuya

TAGUCHI Tetsuya

Professor

Research Field
comparative cultural studies

Research Topic
Quantitative analysis of formation of trends, comparative urban studies

I study how the cultures of different countries are expected to be merged and reorganized in the increasingly globalizing contemporary society and how human cultural activities are being rewritten. I teach students how to extract behavioral data from image, music, fashion and literature of different cultures, how to form their influential relationship and how to compare and contrast them.

ZHENG Yuejun

ZHENG Yuejun

Professor

Research Field
sociometry

Research Topic
Development of a methods for obtaining behavioral data, quantitative study of cultural and social phenomena

In addition to sociometric theory, my current study is focusing on various social issues and cultural phenomena including consumer behavior, pro-environmental behavior, organizational culture and cross-national comparison of identity and values. I provide students with the method of data science for investigating collective patterns of human behavior based on the survey data.

SAKATA Mamiko

SAKATA Mamiko

Associate Professor

Research Field
body media theory, body culture studies

Research Topic
Dynamic structure of multimodal interaction

I examine the mental state and thinking process of those who express in interpersonal communication through the integration and complementary relationship of verbal and non-verbal aspects. I also research the mechanism of humans’ acquisition of physical skills based on the verified data of physical movements, and specifically demonstrate the process where humans learn movements through mimicking as a skill inheritance model.

ISHIOKA Manabu

ISHIOKA Manabu

Assistant Professor

Research Field
Educational Sociology, Historical Sociology

Research Topic
Sociological research on discourses about examinations in modern Japan

I study educational matters in modern Japan from the view of historical sociology. My research subject is to clarify values on ability in Japanese Society through analyzing discourses on examinations in school, especially enrollment examinations. In reference to this theme, I am also interested in people's consent about social status, which is complicatedly composed of gift, effort, capability, fortune, and so on.

OTSUKA Sachio

OTSUKA Sachio

Assistant Professor

Research Field
cognitive science, cognitive psychology

Research Topic
Psychological research on human perception, memory, and cognition

My research interests lie in the areas of human perception, memory, and cognition. Specific topics of interest include object recognition, scene perception, statistical learning, and shitsukan (material perception). I have also been exploring cognitive neuroscience using the technique of functional magnetic resonance imaging to elucidate the neural basis of human behavior.

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